BMW ought to hear from BMW and Mini enthusiasts about this.
This was found on an English auto enthusiasts' forum.
http://www.joc.org.uk/phpBB2/viewtopic.php?p=8998#8998
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| Reply » BMW corporate being silly |
FORD is doing the same to sites that use the Mustang name....shutting them down or having the site change its name. 
http://www.mustangmonthly.com/thehis...g_tradem ark/
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| Reply » BMW corporate being silly |
I don't see a problem with this. Registered trademarks and brands, in this case the MINI, are very valuable assets of a company. It costs the companies billions of dollars to create a successful brand. Why sould they allow others profit from it?
I think that BMW's decision is right.
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| Reply » BMW corporate being silly |
Quote: I don't see a problem with this. Registered trademarks and brands, in this case the MINI, are very valuable assets of a company. It costs the companies billions of dollars to create a successful brand. Why sould they allow others profit from it?
I think that BMW's decision is right. | X2.
What would happen with a liability issue with this stuffed Mini? Maybe some kid chokes on it then the lawyers hop on it and drag the Mini name through the mud.
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| Reply » BMW corporate being silly |
There's the exact same liability if a kid chokes on an officially-licenced Mini T-shirt --- and about as much chance as well.
This product is no different than a plastic (or metal) model car.
What if someone gets a BMW logo tattooed on their arm (or chest, or buttock, or...)? Will BMW then demand that they be flayed alive? In effect it's just free advertising for BMW.
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| Reply » BMW corporate being silly |
Quote: There's the exact same liability if a kid chokes on an officially-licensed Mini T-shirt --- and about as much chance as well.
This product is no different than a plastic (or metal) model car.
What if someone gets a BMW logo tattooed on their arm (or chest, or buttock, or...)? Will BMW then demand that they be flayed alive? In effect it's just free advertising for BMW. | With the officially licensed T shirt BMW/Mini has built in part of the cost for legal/litigation. They have control over an officially licensed product.
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BMW corporate being silly