The BMW is more "luxury-sport" and the Audi feels more "straight-forward sport"?
I've not heard that opinion before. But then again I haven't driven either of these. I agree with the above poster that this doesn't seem like an apples-to-apples comparison.
Interesting that they liked Audi, but started the article by describing the e46 as "soft and limp", and like a "pebble in your shoe". Ouch!