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Is anyone surprised we havent seen anything on the coupe?
I mean basically the E90 is out, you can order one they are getting brochures together you will see them on the road in the next few months.
I am surprised I havent seen and REAL pics of what the coupe will look like. They cant be far behind, figuring that they come out the end of this year or beginning of next. We saw tons of spy shots of the sedan and even the leaked brochure way before it was supposed to come out.
| | Reply » Is anyone surprised we havent seen anything on the coupe? |
That leak from last summer was a real PR problem for BMW. They we not happy about it. Traditionally, for the 3 Series, sedans first and then in a year or so, coupes and convertibles. Then the M version. Before they're in the showroom, they are on view at an auto show. Before that, final select pics are released to the press. Before that pics are "leaked". And before that, you get the independant spy shots on test tracks and streets. There are some spy shots out there of mock-up coupes and convertibles and that is the stage we are in right now. In a couple of months we will see some unofficial "final" stage pictures. Should the E 90 Cabrio have a metal folding top, as rumored, they will really want to keep that detail hidden to the very last minute - it keeps the competition guessing and it builds up buying excitement and momentum. If you want a good sense of how BMW moves a new vehicle through the pipeline from first sketch to dealer's floor, take a look at a book that came out recently called "Z4 Design" or something like that. It's available at BMW dealers.
| | Reply » Is anyone surprised we havent seen anything on the coupe? |
Quote: | That leak from last summer was a real PR problem for BMW. They we not happy about it. Traditionally, for the 3 Series, sedans first and then in a year or so, coupes and convertibles. Then the M version. Before they're in the showroom, they are on view at an auto show. Before that, final select pics are released to the press. Before that pics are "leaked". And before that, you get the independant spy shots on test tracks and streets. There are some spy shots out there of mock-up coupes and convertibles and that is the stage we are in right now. In a couple of months we will see some unofficial "final" stage pictures. Should the E 90 Cabrio have a metal folding top, as rumored, they will really want to keep that detail hidden to the very last minute - it keeps the competition guessing and it builds up buying excitement and momentum. If you want a good sense of how BMW moves a new vehicle through the pipeline from first sketch to dealer's floor, take a look at a book that came out recently called "Z4 Design" or something like that. It's available at BMW dealers. |
Yea I know the progression, but since the E90 is officially released now, I seem to remember seeing pics of the E46 coupe in close to final form very close to the time the sedan hit the streets. The mockups I have seen are the same ones that have been floating around for over a year now, not ones that are even close to recent.
| | Reply » Is anyone surprised we havent seen anything on the coupe? |
We'll see more coupe/vert photos with an increasing frequency towards the end of this summer. AFAIK, the mechanical and electronic setup is being developed and tested at the moment, but the body form have already been completed. We just don't get to see it yet.
| | Reply » Is anyone surprised we havent seen anything on the coupe? |
The latest BMW CAR magazine (UK) has a couple new spy pics of the coupe
| | Reply » Is anyone surprised we havent seen anything on the coupe? |
Quote: | That leak from last summer was a real PR problem for BMW. They we not happy about it. Traditionally, for the 3 Series, sedans first and then in a year or so, coupes and convertibles. Then the M version. Before they're in the showroom, they are on view at an auto show. Before that, final select pics are released to the press. Before that pics are "leaked". And before that, you get the independant spy shots on test tracks and streets. There are some spy shots out there of mock-up coupes and convertibles and that is the stage we are in right now. In a couple of months we will see some unofficial "final" stage pictures. Should the E 90 Cabrio have a metal folding top, as rumored, they will really want to keep that detail hidden to the very last minute - it keeps the competition guessing and it builds up buying excitement and momentum. If you want a good sense of how BMW moves a new vehicle through the pipeline from first sketch to dealer's floor, take a look at a book that came out recently called "Z4 Design" or something like that. It's available at BMW dealers. | That "leak" was actually not a leak. It was designed to look like that, but BMW actually did that on purpose to take some of the spotlight from the new Audi A4.
And why would BMW want to put out info on the new coupe, when 90% of the market doesn't know about the new sedan yet. Why take away the spotlight on the sedan, it hasn't even made it's world debut yet.
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Is anyone surprised we havent seen anything on the coupe?