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Raving E90 review (online Times's second review)
This second reviewer from the Times compares the E90 to its predecessor. Finally!
http://driving.timesonline.co.uk/art...450589,00.html
Excerpt: BMW is not to be blamed for the excesses of its customers. Unlike its last effort, the deeply disappointing 1-series, BMW has judged the 3-series if not to perfection then certainly to a level damn near to it. It may look a little dull inside and out, but do not let that mask the true significance of the new 3-series: the finest small saloon in the world just got a whole lot better.
There’s more grip, the steering is sharp and full of feel and, in extremis, its manners are utterly impeccable.
| | Reply » Raving E90 review (online Times's second review) | Quote: I agreed with everything you said, untill you said this:
| I don't mean they look identical, but I mean I don't see any difference in the general style of the design. People say that the E90 styling is more toned down than the E60 and E-whatever the seven is, but I don't think it's any less Bangled than the others.
I also don't think the exterior looks boring at all, I think it looks awesome. The interior does seem rather drab, though, but I guess I'll wait until I sit in one.
| | Reply » Raving E90 review (online Times's second review) | Quote: Agreed. The 3er is a big seller in the UK (70,000 a year), but (speaking as a local who tries to maximise his exposure to the press, for better or worse) these days British journalism is loud-mouthed, self-important and flaky on facts and integrity. This extends beyond motoring journalism, which - all things considered - is one of the least important forms of journalism there is. Appearing somewhere alongside trainspotting in the national psyche . | Well I'm glad there is someone out there in merry old England that sees this as I have.
For a while there, I thought I was imagining things. 
| | Reply » Raving E90 review (online Times's second review) | Quote: | Really, you can never please some people. They call the 7-series and 5-series styling too avant-garde and non-traditional, then complain about the E90 being too plain and boring? Give me a freaking break - I don't see any stylistic difference between the E90 and the E60. | Whoa. Huh, the the e60 to me has grown to be quite sexy in my eyes. Something about its shape, especially the front and backend (not the slab-sides which are like the bland slab sides on the e90), really gets my pulse going. Nothing about the e90 makes me sit up and notice the car.
| | Reply » Raving E90 review (online Times's second review) | Quote: | Really, you can never please some people. They call the 7-series and 5-series styling too avant-garde and non-traditional, . | No, they are calling them UGLY. Not avant-garde, which literally means "ahead of the main corp". Design can be avant-garde yet beautiful. The 5/7 are neither.
Quote: | then complain about the E90 being too plain and boring? Give me a freaking break - I don't see any stylistic difference between the E90 and the E60. | I think they complain about the E90 rear end being too boring, while the front tries too hard to be original. They also complain about the interior being drab (i.e. too simple, plain and sparse).
If you have to explain a design to me, to defend it with complicated words and expressions - then in my eyes that design is failed. Exceptional design is ALWAYS self-explanatory (that's what really makes it exceptional) - it makes you go "wow" in the first few seconds you see it.
When I saw the first new designs from BMW (Z4, 7, 5 and to a less extent the new 3), all I've said was "oops. wtf???". Instead of stealing second glances to admire the new shapes, I was taking second looks to find more flattering angles.
I think this is what so many BMW fans are complaining about.
adc 03 330 ZHP
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