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  BMW Forums » BMW discussion forums » BMW European Delivery
  Why is ED less money?

 Why is ED less money?



What is the reasoning in reducing the invoice price?
   Reply » Why is ED less money?

It's two-fold-

1- BMW views it as smart to encourage people to bond with the marque by going to Germany and picking it up at the factory, giving you the opportunity to drive it on the autobahns, etc. Consider it money spent buildingbrand loyalty.

2- It is then imported into the U.S. as a USED CAR and pays a lower import duty. This is probably the MAJOR reason.

   Reply » Why is ED less money?

Quote:
They also don't have to pay their dealers the "back-end"$$
on EDs...

   Reply » Why is ED less money?

Maybe its just me... but I'd never ask "why" I am being charged less then I have to pay Call me an a$$ but I could give a %#@* Same as when someone says "Free Food!!" I never hesitate and ask "WHY!!??"

Cheers,

beewang

   Reply » Why is ED less money?

Quote:
I do... there's no such thing as a free lunch.

Then again, that free lunch may be made up of gift horse mouth meat.

   Reply » Why is ED less money?

Quote:
I was just curious as to the logistics of the operation.


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