Bmw And Sirius Satellite Radio Extend Exclusive Relationship

New York and Woodcliff Lake, NJ - September 13, 2005...

SIRIUS Satellite Radio (NASDAQ: SIRI) and BMW of North America, LLC today announced an agreement that extends SIRIUS' exclusive relationship with BMW through August 2008. All BMW models are covered by the agreement.

"Satellite radio continues to rapidly grow in popularity, and SIRIUS' unique programming is a complement to the exceptional driving experience BMW owners enjoy," said Tom Purves, Chairman and CEO of BMW (US) Holding Corp. "We are pleased to continue to make the SIRIUS service available to current and future BMW owners."

"We are very pleased that BMW has decided to extend its exclusivity with SIRIUS, thereby making SIRIUS' unique mix of commercial-free music and talk programming available to future BMW owners," said Mel Karmazin, CEO of SIRIUS. "We look forward to working with BMW to continue to provide their customers with the best radio programming available, to ensure that BMW drivers experience the best in-vehicle entertainment anywhere."

Factory-installed SIRIUS satellite radios will continue to be available on the BMW
3 Series Sedan and Sports Wagon, and the BMW 5, 6 and 7 Series, with a one-year bundled subscription included in the price of the option.

Other BMW models, including X3, X5, Z4, M3, 3-Series Coupe and 3-Series Convertible will continue to have SIRIUS available as a dealer-installed accessory. MINI will continue to offer SIRIUS as a dealer-installed accessory as well.

In addition to providing satellite radio service, SIRIUS has partnered with BMW as a sponsor of a variety of BMW consumer events throughout the US. These include the Formula BMW USA Championship, The Ultimate Drive® for Susan G. Komen Breast Cancer Foundation, The Ultimate Driving Experience®, BMW Team PTG M3 race cars, and The BMW Golf Cup.

Sirius also played a key role in the launch of the all-new 2006 BMW 3 Series Sedans, including daily support of the 44-day "3 Across America" tour, which culminated with an 18-hour marathon broadcast that aired on a special SIRIUS BMW Channel.

Reply » Bmw And Sirius Satellite Radio Extend Exclusive Relationship

Why does BMW not allow the market determine which satellite radio it prefers? Audi allows you to get Sirius or XM as a factory option. I am wondering what are the benefiits to BMWNA to have this "exclusive" relationship other than the sponsorships mentioned in the press release.

Reply » Bmw And Sirius Satellite Radio Extend Exclusive Relationship

Quote:

My guess is that Sirius gives them some kind of a deal

Reply » Bmw And Sirius Satellite Radio Extend Exclusive Relationship

Probably a reduced license fee and/or some sort of profit share on subscription renewals.

Reply » Bmw And Sirius Satellite Radio Extend Exclusive Relationship

sirius is pretty damn good. I listen to sirius all day every day, while my friend with XM leaves his receiver at home all the time and doesn't even use it

any satellite is better than standard radio, but sirius has superior programming in my opinion

Reply » Bmw And Sirius Satellite Radio Extend Exclusive Relationship

Will Sirius work in Europe when I do my ED?

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