Lookout! The gloves are off.

6 months ago Sirius had approx. 1.2 million subscribers and xm had approximately 5 million.

Now as of the beginning of the new year, and partly because they signed Howard Stern, Sirius has over 3.3 million subscribers.

Sirius added over 2 million subscribers in the same timeframe XM only added 1 million.

Also, for those folks who think Sirius overpaid Howard, here is some simple math.

If 20% of BMW buyers in the US, bought Sirius radio for their cars over the next 5 years, and kept the service for 5 years, that alone, would be enough to pay the $500 million to Stern. Think about all the other cars, portables, etc.

I love healthy competition, we all benefit.