This weekend I ran across an ad from a local dealer advertising ED. I found it a little strange since until recently this dealer was not willing to give good pricing on ED. Another B'Fester posted recently that this has changed. I guess they have realized that ED can be a profitable line in the business.
Reply » BMW Dealer Advertises ED in Travel Section
Quote:
This weekend I ran across an ad from a local dealer advertising ED. I found it a little strange since until recently this dealer was not willing to give good pricing on ED. Another B'Fester posted recently that this has changed. I guess they have realized that ED can be a profitable line in the business.
Maybe they figure with high ED pricing, they can afford to advertise.
Besides, there are probably plenty of less educated consumers who will buy the claim that ED MSRP is as low as they can go, and since it's already a good deal no bargaining is possible.
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BMW Dealer Advertises ED in Travel Section