I've had the car for 24 hours now and BMW's tracking system on its website, for "Owner's Online," shows that it's still on the way to the VPC. It arrived at the VPC Saturday and this is Wednesday.
In an age when accuracy and speed are everything BMW's attempt to provide a tracking experience to its customers is an embarassment.
BMW should either take the system seriously and update it regularly (like UPS, FedEx, Avis and others do, by inputting data as events change), or they should just do away with the system.
Henry Royce once said "If a thing is worth doing, it's worth doing well."
If you're reading this BMW NA, you need to fix your house.
(Not the car - the car's great.)
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| Reply » BMW's Embarassment |
Quote: I've had the car for 24 hours now and BMW's tracking system on its website, for "Owner's Online," shows that it's still on the way to the VPC. It arrived at the VPC Saturday and this is Wednesday.
In an age when accuracy and speed are everything BMW's attempt to provide a tracking experience to its customers is an embarassment.
BMW should either take the system seriously and update it regularly (like UPS, FedEx, Avis and others do, by inputting data as events change), or they should just do away with the system.
Henry Royce once said "If a thing is worth doing, it's worth doing well."
If you're reading this BMW NA, you need to fix your house.
(Not the car - the car's great.) | This really shouldn't be very difficult to do. As recently as the late 90's
the DCS (dealer communication system) was awful, but DCS 2000 was a
major improvement (as far a vehicle tracking and information goes).
Why not provide real-time data to customers?
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| Reply » BMW's Embarassment |
hehe...i would like it if it were like UPS/FedEX..perhaps in teh future, we can honly hope
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| Reply » BMW's Embarassment |
What do you guys think this is? 2005? 
Seriously though, as a partner at a software engineering firm I see both sides of this:
(1) It's not that difficult -- just DO IT!
(2) Only do something if there's a business case that justifies it.
I'm guessing there's either something that is making this really complex, or BMW just figures "They're tracking a car they just BOUGHT, so we don't need to give them real time squat. Why spend the cash?"
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| Reply » BMW's Embarassment |
Quote: Henry Royce once said "If a thing is worth doing, it's worth doing well."
| Off topic here...
A much better quote which I think most people should think about***********:
"If it's worth doing, it's worth doing badly."
-G.K. Chesterton
What often stops people from starting an enterprise is this subconscious requirement to do it perfectly.
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| Reply » BMW's Embarassment |
Quote: | hehe...i would like it if it were like UPS/FedEX..perhaps in teh future, we can honly hope | Oh please, not as bad as UPS/FedEx tracking!
That would mean that a new car would be shown as "delivered" even though the car had been left "on the truck" "by mistake" or that the car was delivered to a similar (but completely wrong) address, or even to the wrong country!
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BMW's Embarassment