I am curious to find out the profile of BMW customers, specifically for 5 series. Questions that I would be interested in are
1. Average age of the person 2. % of people that buy vs lease 3. Annual household income 4. Number of miles they drive in a year
Do you know if this information is already available? If not, would it be a good idea to conduct a survey? I don't think a thread would be a good idea as the information is sensitive so people would rather want to post their information anonymously.
Reply » Customer demographics
Quote:
I am curious to find out the profile of BMW customers, specifically for 5 series. Questions that I would be interested in are
1. Average age of the person 2. % of people that buy vs lease 3. Annual household income 4. Number of miles they drive in a year
Do you know if this information is already available? If not, would it be a good idea to conduct a survey? I don't think a thread would be a good idea as the information is sensitive so people would rather want to post their information anonymously.
I found a document about a year ago that may provide some answers for you. I'm not sure if I can load it but will try.
Reply » Customer demographics
1. 35 this fall 2. have leased for 10+ yrs and will never again put hard earned cash down on a fast depreciating asset. Would rather keep cash investing or in bank, let alone make interest payments on a depreciating asset 3. (rather not) 4. 12-18k/yr over the last 10 yrs. If trading for same marque I find dealers VERY easy to work with on over mileage cars. No fee. I lease at 15K ea car which usually works out perfect for two vehicles (wife and I).
Reply » Customer demographics
Quote:
1. 35 this fall 2. have leased for 10+ yrs and will never again put hard earned cash down on a fast depreciating asset. Would rather keep cash investing or in bank, let alone make interest payments on a depreciating asset 3. (rather not) 4. 12-18k/yr over the last 10 yrs. If trading for same marque I find dealers VERY easy to work with on over mileage cars. No fee. I lease at 15K ea car which usually works out perfect for two vehicles (wife and I).
that putting cash down on a depreciating asset as an argument on favor of leasing does not hold up. what exactl;y do you think your monthly (and not insignificant i might add) payment is going towards? a glorified rental where you have nothing at the end. the issue of buying versus leasing largely hinges on whether you want a new car every 36 months or want to keep it longer. opportunity cost is a huge factor as well. if you have an investment that is earning 10-15% per year than putting cash down on a car does not make sense.
Reply » Customer demographics
I was never one to fit into marketing demographics!
Reply » Customer demographics
If you don't want to waste money on a car, you should buy a new Toyota and drive it for 10 years. No luxury car is ever going to be a good use of money. Compare a $50k 5er to a $25k Camry. Does the 5 last twice as long? No, I bet the Camry would easily. Does it go twice as fast? Not for $50k. Does it get twice the fuel mileage? No, about the same. The utilitarian view clearly favors the Toyota for half the price. But a 5 or any BMW for that matter is not a utilitarian car by any means. The extra money spent gives you other things.
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Customer demographics
